The Only One Who Ever Wanted Me Was You!

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Life is not about the number of breaths you take but the number of things that take your breath away. We should live our everyday to the fullest. Till now, I am still trying to be the person who help more, reject less, praise more, criticise less, comfort more, upset less, cheer more, jeer less, love more, hate less........... And maybe I can succeed one day with the strength given to me by God, the Almighty and also the encouragement and love showered upon me by my loved ones.

Friday, May 23, 2008 | 7:20 PM

Fight Climate Change, Conserve Energy, Save Money

While I felt that the campaign to promote fighting climate change had been dying down among the public as there were fewer media coverage, my family received a mail titled "Fight Climate Change, Conserve Energy, Save Money". I thought this is a fantastic way to educate the people in Singapore. I mean some seldom watch TV while some do not read the newspaper. This mail will reach out to every person in the country assuming that it is a countrywide initiative by NEA. The power of the government is that when they have the will, much more things can be achieved with much less effort.

Inside the package, they are brochures, stickers, magnets and a booklet that explains the whole concept of climate change in a layman perspective. It reminds me of the materials that CCO helped South West CDC during their campaign "Cool South West". What I feel really can connect with the individual household is the tagline "Save Money". While all the preaching may fail, I am quite sure the idea of saving money will be well received by the members of the public. NEA even designed the envelope with the phrase "Take the 10% energy challenge" at the bottom to state the possibility of cutting 10% of your monthly bills. The stickers and magnets can be displayed at "strategic" locations in the house to constantly remind the household members on avoiding using the air-conditioner (if necessary, fix the temperature at 25 degree celsius), switch off all appliances especially the television set and computer when not in use, switch to energy saving lightbulbs and purchase appliances with the green labels.

Now with this package of information which I think should be quite effective, I wonder what can be up next. I hope the government and other NGOs can think of even more creative methods to continue spreading this message. To me, seems like in Singapore, the issue of climate change has little hidden political agenda as opposed to other nations. If that is true, we are indeed fortunate. Cheers!